Archive
LL Cool J and NBCU Loves the Ladies
Yes, the ladies love cool Jeremy - and, now, there's proof that NBC Universal loves the cool ladies as well as it…
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Marketing via Wikipedia
I'm sitting in an airline lounge at Dulles, having just finished a talk on new media to the annual gathering of US Army Public Affairs officers.
Blogs, Consumer Generated Media and Buzz
One of the areas of online marketing and PR that continues to gain interest is buzz marketing through blogs and similar consumer generated media.
MSN Not Beating Google In Six Months
After stirring up the search engine world with comments that MSN Search will be more relevant than Google in six months, Microsoft Europe president Neil Holloway backpedaled from his remarks.
MSN adCenter Open Enrollment
Precise demographic targeting is the wave of the future, and adCenter has delivered an advanced platform that's poised to deliver enormous value to search marketers. Microsoft's adCenter PPC ad platform has excited search marketers since it appeared in beta form last year. Why? Because for the first time, we can target searchers by age, gender and to some extent, by lifestyle.
Business Blog ROI
Katie Paine has conceded a point to Shel Israel: As cheap as they are to set up and maintain, there's really no need to measure the ROI of blogs.
