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In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search. Coverage of the SES San Jose conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular. Coverage of the SES San Jose conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week.
Last week, Facebook announced an update to the Open Stream API, which allows integration of Page streams with applications. Now, Facebook has opened up the new Mailbox and Notification APIs, which allow developers to provide users with more ways to interact with core Facebook features within their apps.
It's no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.
Although search engines can be used to look up songs' names, and with Facebook, you can keep track of your friends' antics, search and social media can serve more important functions, too. And at SES San Jose, a session focused on using these resources to find missing persons.
