Online Back-to-School Shopping Not Too Popular

It doesn’t look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don’t show too many intentions from parents to turn to the web as the school year draws near.

Social Media As Told By The Wall Street Journal

As I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late.

State Websites Failing To Provide Details On Stimulus

While some states have created solid websites to provide information about their portion of the $787 billion American Recovery and Reinvestment Act (ARRA), most are failing to effectively educate taxpayers about the impact of economic stimulus spending, according to a report from Good Jobs First, an economic development research group.

AT&T Talks New Yellow Pages

Sometimes it can be easy to forget that people use other sites besides Google, Yahoo, and Bing to find local results. There are plenty of people using YellowPages.com, and why not? Google may have the most untouchable brand on the Internet right now, but the Yellow Pages brand has been around much longer.

There are still plenty of people using the print version of the Yellow Pages, but the AT&T’s YellowPages.com extended network still gets over 40 million unique visitors a month according to the company. Not too shabby.

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