Web Marketing Metrics

Measuring success of your online marketing efforts is a critical, but often underutilized in many web marketing initiatives.

NBC Plunders iVillage, Takes Women.com

NBC Universal announced it will acquire popular online women's community iVillage for around $600 million. The company said iVillage "mirrors a key demographic of the NBC Universal audience - women," and will be integrating television, film, and home entertainment content.

Yahoo! More Web Services!

Yahoo turned four APIs loose on its Developer Network; third-party coders can craft applications using technology from Yahoo's Photos, Calendar, MyWeb and Shopping products.