Smartphone Sales Up 27%

Using Facebook Ads To Reach Your Audience

In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.

Google’s Latest Move as a Social Network

Last week, Google introduced social gadgets for iGoogle in Australia. Today they have made them available in the US. Well, they'll be gradually rolling out starting today, anyway. The social gadgets let users share, collaborate, and play games with their friends. There are 19 of them at this point that have been debuted today. They include things like:

Facebook Lite Sparks Mixed Reactions

Depending on who you listen to the Facebook Lite offering that was inadvertently sent to many Facebook users is everything from a direct frontal assault on Twitter to a speed enhancer. Since this product was not even supposed to be released as it was it may not really matter what it really is because it’s not really ready to even ‘be’ quite yet. Two takes…

Facebook Cracking Down On Paid Content

Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook.

A Closer Look at That Bing Toolbox

Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.