Archive
How Do We Define ‘Bloggers’?
After reading Steve Rubel's commentary on a new study that suggests less than 5% of bloggers act like real journalists, I asked…
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Frameworks for panel moderation
As someone who's moderated a few conference panels in recent months, and is preparing for doing another one in June, I found Guy Kawasaki's tips on how to be a great moderator quite useful:
WebTrends Aims For Relationship Marketing
The WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site.
Google Selling Book Access Online
Publishers who are members of Google's Partner Program in the US and the UK can sign on to sell online-only access to material available through Google Book Search.
![The Blog [Buzz] Bump](https://www.webproworld.com/assets/images/posts/default_post_21019_1770312924_6984d4dceca49.jpg)
The Blog [Buzz] Bump
Ross Mayfield nails one of the biggest problems of marketing to bloggers:
