Google Goes To Mars

Frameworks for panel moderation

As someone who's moderated a few conference panels in recent months, and is preparing for doing another one in June, I found Guy Kawasaki's tips on how to be a great moderator quite useful:

WebTrends Aims For Relationship Marketing

The WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site.

Google Selling Book Access Online

Publishers who are members of Google's Partner Program in the US and the UK can sign on to sell online-only access to material available through Google Book Search.