WebTrends Aims For Relationship Marketing

The WebTrends Marketing Lab continues the genesis of analytics in shifting the focus from broadly-aimed campaigns based on general website usage to a more discrete relationship based on the specifics of individual visits to a site.

Google Selling Book Access Online

Publishers who are members of Google's Partner Program in the US and the UK can sign on to sell online-only access to material available through Google Book Search.

Why is on-line Gambling Illegal?

I was reading an article called Catch Me If You Can in which Forbes discusses the success of Calvin Ayre and his Costa Rica based Internet gambling business: