PR in the Age of Consumer Control
Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly won't go…
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Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly won't go…
"Da Da Da. Da Da Da." Not to be confused with The Police song "De Do Do Do, De Da Da Da" from 1983's ZENYATTA MONDATTA album.
Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report.
I don't necessarily agree with Seth's premise that multiple posts per day "make it easy to lose loyal readers."
Newsletters act as part of your "keep in touch" marketing strategy. They provide a vehicle for keeping in touch with your current customers or clients and providing them with additional value.
It has become obvious that a company is only as efficient as its software.