Google Reader Gets Much Needed Social Features

Google has added a number of new features to Google Reader. The biggest one, which is long overdue, is the ability to share content on other social networks. This seems like it should have been available for ages, but it has been MIA until now.

Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it's been. On the history of AdWords, he says Google quickly realized that banner ads didn't make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a…

Facebook Just Became More Important to Search

Facebook has begun rolling out a new version of its search feature, which it began testing with a select few last month. Of course, this would be real-time search, in the company's latest effort to move into Twitter territory.

Using Facebook Ads To Reach Your Audience

In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.