Google News Organizes a Lot More of the World’s Information

Last year, Google News began digitizing newspapers to make them accessible and searchable online. Those interested in the online news industry and its relationship to newspapers will be interested to know that Google has quadrupled the number of articles included in the Google News Archive Search since the initiative began in September.

Articles are coming from new sources like:

Which Marketers Are Using Which New Media Strategies?

the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

Google Lets You Simulate AdWords Performance

Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

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