The Trouble With Personalization
Personalization has rarely been implemented well. Its failure is usually because of a lack of understanding of customer behavior.
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Personalization has rarely been implemented well. Its failure is usually because of a lack of understanding of customer behavior.
A picture is worth a thousand words, they say. Problem is, a picture can also take up a lot of space, particularly on a web page. Leave it to Edward Tufte to come up with a solution.
As one lawsuit ends, Google finds another one cropping up in the wake of its victory over the Department of Justice; plenty of opinions have followed the news of the new litigation.
There are many factors involved in this significant shift from the traditional software purchase and implementation to the On-Demand offerings from companies like Salesforce.com, Microsoft, and Siebel.
Kaliya, Identity Woman, says that to Microsoft we are just customers. "It seems to me that their language regarding those of us who use their stuff - customers. Individuals who buy stuff most notably not creators."
I left last night's Berkeley Cybersalon scratching my head a bit. Is this conversation really still going on? Are we still having the "journalism vs. blogging" argument?