Archive
Burn Hot, Burn Fast – Skype’s PR Demise?
I like Skype. I like the woman that initially launched the service via PR, and she did an amazing job.
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Pay Per Click in 2006 :The Latest News and Tactics
There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay.
User Experience – Buzz Word or the Way Forward for Web Development?
User experience might sound like just another bit of marketing candy, but there's a lot of science hiding behind this feel good phrase.
Problems Sprout For Nature Over Wikipedia
The Encyclopedia Brittanica has expressed its extreme displeasure with the Nature science journal over its comparison of Britannica to Wikipedia.
Microsoft Pulls On The Reorg Boots
The company's Platform & Services Division (PSD) has been reorganized into an eight-headed organization aimed at aligning "Windows and MSN assets with Microsoft's overall Live strategy."
CoffeeCup Drinks Print Ads On Google’s Tab
The search advertising company's attempt at auctioning off space in a number of magazines largely failed to deliver significant returns to Google.
