Archive
Thinking Beyond PPC Bidding Wars
While bidding war tactics are intriguing to learn about, the costs of engaging in bidding wars are high, and these costs extend…
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Positive PR As a Marketing Tool
While controversial issues frequently attract attention they can also alienate potential customers.
PR: Most Bang for the Marketing Buck
Back in late December, I wrote a post for my blog about the disagreement between Katie Paine and John Wagner over the value of measuring communication.
A Cup of Java Easier To Swallow
Sun Microsystems is promising easier times for web developers with its forthcoming Java Platform, Enterprise Edition 5 (Jave EE 5) and Java Platform Standard Editions (Java SE). In advance of those releases, Sun has released Java Web Services Development Pack 2.0 (Java WSDP), which features the same web service technology.
Paypal’s New SMS-Based Money Transfer Service
PayPal has just launched a new service called PayPal Mobile.
CNN Resets Its Home Page
Several changes on CNN's website embrace a look and feel that puts a lot of emphasis on above-the-fold navigation and presentation options.
