The Perils Of Corporate Blogging

With any topic, there are believers and nonbelievers, and the rest float, agnostically bounced from pundit to protestor. The role of the blog in corporate communication channels is no exception. An open door is a chink in the armor; a human voice is a liability.

SEO versus Marketing: The Fine Art of Copywriting

Forget everything you've ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you've based your on-line marketing strategy is outdated. It is soooo last millennium.

Paying Attention to Attention

As the number of inputs we allow into our lives increases, there's a huge demand for tools that help us manage our attention.

Big Easy Broadband Battles BellSouth

Hurricane Katrina prompted New Orleans' chief information officer to open the municipal 512kbps mesh network to anyone who wanted to access it, but now faces the prospect of a shutdown and legal fight prompted by BellSouth.

SEO For MSN

This is article one of a four part series on optimizing your website for the "Big Three". Part two will focus on Yahoo!, Part three will focus on Google and part four of this series will explain how to perform SEO on your website to attain high rankings across all three major engines.