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National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This…
Advance Internet, which runs news and information websites in alliance with more than 30 newspapers has entered into an agreement with Microsoft that will allow its sales staff to sell ads on the Microsoft Media Network on the local level. Under the agreement Advance Internet's sales force will offer behavioral targeting and audience extension capabilities to its local advertisers on the Microsoft Media Network.
Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. In its latest report, Compete found that the top performers for July fell into four main categories: auto manufacturers that were part of the "Cash for Clunkers" deal, summer blockbuster movie sites, back-to-school shopping sites…
The majority of music sales still come from CDs, but digital music sales are making up an ever- greater share of the U.S. market, according to NPD MusicWatch. CDs accounted for 65 percent of all music sold in the first half of 2009 compared to paid digital downloads, which comprised 35 percent of music sales. By comparison, paid digital music made up 20 percent of…
You don't hear as much about Second Life these days as you did several years ago. For a while, articles were being written left and right about how to leverage this virtual world from Linden Lab as a business tool. Lately, not so much.
Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.
