AOL Changes Name To AOL

America Online has settled its identity crisis and accepted its nickname. "My name isAOL!" said the company, reminiscent of Gene Wilder's proud realization that he was a Frankenstein after all.

A Roundup Of The Tahoe / Apprentice Ad Flap

The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice.

Walk a Mile in Those Entrepreneurial Shoes

You have a client who's driving you nuts. This may be a very successful closely-held first generation company, an entrepreneur on the cusp of greatness, or even an older company with a nervous new owner.