Google and Predicting Search Trends

Update: Google has a fascinating research paper available about how it predicts search trends. Some of the key findings from this research are highlighted in this post at Google's Research Blog.

Google: Conversion Rates Hardly Vary by Ad Position

Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn't matter a whole lot where they are positioned. Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don't vary much by position.

Microsoft Partners With Advance Internet On Local Ad Deal

Advance Internet, which runs news and information websites in alliance with more than 30 newspapers has entered into an agreement with Microsoft that will allow its sales staff to sell ads on the Microsoft Media Network on the local level. Under the agreement Advance Internet's sales force will offer behavioral targeting and audience extension capabilities to its local advertisers on the Microsoft Media Network.

The Top 50 Websites in the US

Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. In its latest report, Compete found that the top performers for July fell into four main categories: auto manufacturers that were part of the "Cash for Clunkers" deal, summer blockbuster movie sites, back-to-school shopping sites…