Are You Convinced?

I recently read an interesting Marketing Sherpa case study on a successful search engine marketing (SEM) project.

Google Warms Up A Summer Of Code

The search advertising company will support another Summer Of Code this year, where Google provides student developers with stipends to create new open source programs or to help currently established projects.

Fiasco! AOL Censoring Critics’ Mail?

The high drama surrounding AOL's arrangement with Goodmail's CertifiedEmail service was further escalated Thursday after MoveOn.org, one of the company's most brutal critics, announced that AOL had blocked emails containing links to MoveOn's petition site, DearAOL.com.

Who’s Going Mobile?

With new developments in the mobile market happening almost continuously, I thought it was worthwhile to visit some of the recent highlights.

Advertising Auctions: An Unstoppable Force?

Welcome to the brave new world of convergence, one in which the Web more closely resembles TV, and new forms of TV advertising rely on methods and technologies which proved their worth on the Web.