Archive
P&G Expands Word of Mouth Efforts
Using Tremor's hard-earned insights on word of mouth (WOM) marketing to teens, P&G is asking Mom to spread the word through its…
Part of the
network
network
Blogger Relations for Click.TV
I've watched, read, and commented on any number of blogger relations efforts, from Andy Abramsons oustanding work with the Nokia n90 to Edelman's controversial outreach program for Wal*Mart (here, here, and here.
The Birdies & Bogies of Online Marketing
The Masters wrapped up recently with everybody's favorite lefty (Phil Mickelson) taking home his 2nd green jacket.
The Blogosphere is Growing…
...but is it just yardstick measurement?
Weather Channel Pops Ads Over Alerts
It appears the popular weather reporting channel has found a new way to ensure users of its Desktop Weather application view ads, by popping them up when users go to check a severe weather alert.
Food Makers Chowing On Internet Ads
The packaged-goods world of products from macaroni and cheese to cereals to cake mixes and beyond has been dominated by powerful corporations with a lot to spend on advertising; they have begun to shift more of those dollars to online advertising in greater amounts.
