P&G Expands Word of Mouth Efforts

Using Tremor's hard-earned insights on word of mouth (WOM) marketing to teens, P&G is asking Mom to spread the word through its new WOM venture, Vocalpoint.

Google Travel Rumor On The Road

Google is still advertising for vertical market account executives and strategists in Chicago, but the travel position has triggered the "Google enters travel sector" talk.

On-demand CRM Vs On-premise CRM

The key factors that decide the appropriateness of a CRM deployment, whether on-site or hosted include the amount of integration required, customer processes, and the extent of operations required for a fruitful customer interaction.