Google MediaBot Indexes Web Pages

Google's Matt Cutts confirmed that the AdSense Mediapartners bot, commonly known as "mediabot," is indexing webpages for Google's Big Daddy index, according to some well-known bloggers. What that means to webmasters: having two versions of a webpage (one for each bot) can get you into duplicate content issues.

Report Refutes Click Fraud Rates

The pervasiveness of click fraud was at one time estimated (primarily by companies like ClickDefense who sell preventative services) to be as high as 30 percent. But a recent analysis by newly developed Click Fraud Network (CFN) drops the estimated click fraud rate to around 14 percent overall.