Yahoo to Launch Arabic Versions of its Properties

Yahoo has announced its intent to acquire Maktoob.com, an Arab portal that reaches one in every three people online in its region. That accounts for about 16.5 million people. Yahoo says this is its largest geographic expansion in years.

Yahoo Unveils New Search Design

Yahoo discussed the future of Yahoo Search today. They are launching a new search design that goes along with the new look of the Yahoo Home Page, which was recently launched itself. The new search has a three-column layout (Search Engine Land has a bunch of screenshots), with most of the changes occurring in the left-hand column. This is where filters and search applications reside.

Google on Online Ads Boosting Offline Sales

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

MTV Launches New Online Video Ad Unit

Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber." The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user.

Google Brings Video/Voice Chat to Your Home Page

Google now has a video chat application that can be used from your iGoogle home page. This is just the latest feature Google has added to its ever-growing list of products/features that make it more like a giant social network.