Forbes.com CEO Thinks Publishers are Killing Web Ad Potential

Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.

Searching For Jessica Biel Puts Users At Risk

Jessica Biel is now the most dangerous celebrity to search for on the Web, according to a new report from McAfee. Fans searching for "Jessica Biel" or Jessica Biel downloads," Jessica Biel wallpaper," "Jessica Biel screensavers," Jessica Biel photos" and "Jessica Biel videos" have a one in five chance of visiting a website that's tested positive for online threats, such as spyware, adware, spam, phishing,…

Yahoo to Launch Arabic Versions of its Properties

Yahoo has announced its intent to acquire Maktoob.com, an Arab portal that reaches one in every three people online in its region. That accounts for about 16.5 million people. Yahoo says this is its largest geographic expansion in years.

Yahoo Unveils New Search Design

Yahoo discussed the future of Yahoo Search today. They are launching a new search design that goes along with the new look of the Yahoo Home Page, which was recently launched itself. The new search has a three-column layout (Search Engine Land has a bunch of screenshots), with most of the changes occurring in the left-hand column. This is where filters and search applications reside.

Google on Online Ads Boosting Offline Sales

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).