Microsoft adCenter Debuts In The US

All of Microsoft's online properties will carry paid search traffic delivered by adCenter, which has been in testing in France and Singapore, and is now setting its sights directly on the United States.

Do You Want to be Just an Average SEO?

As a marketer, I'm fascinated by television commercials. One commercial I saw recently talked about how no one grows up wanting to be "average." That really shoved the right side of my brain into overdrive.

Making CRM Work

Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales.

PR’s Killer App

This past weekend, I did something that most normal people do. I met up with some people for a little soiree, then went out to some bars.