MIMA Web Analytics Seminar

Members of the Minnesota Interactive Marketing Association and the local interactive community in the Twin Cities will be getting the lowdown on web analytics next week.

When The Customers ARE The Strategy

I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it's worth).

Relevancy Rules in Sponsored Search Ads

Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.