Search Engine and Social Traffic from Press Releases

Press releases are a form of online marketing that we don't discuss very often. They don't have the new and exciting appeal of social media or even search engine marketing, but they've been around a lot longer and are still working. In fact, they can play right into those other forms.

The Biggest Security Hole on the Web?

Two weeks ago, Adobe released a critical patch for Flash Player and Acrobat Reader. According to online security company Trusteer, about 80% of users are still vulnerable, and perhaps more startling, the company views this as being possibly the biggest security hole on the Internet today. That 80% figure is based on Trusteer's installed base of over 2.5 million online banking users of the company's…

IBM Calls Internet Wild West

There has been a 508 percent increase in the number of new malicious Web links discovered in the first half of 2009, according to IBM's X-Force 2009 Mid-Year Trend and Risk Report. The report found an increase in the presence of malicious content on trusted sites, including search engines, blogs, bulletin boards, personal websites, online magazines and mainstream news sites.

Google Shares Interesting Malware Stats

Google is sharing some interesting statistics on malware, such as the number of entries on the Google Safe Browsing Malware List that have occurred over the last twelve months, and search results containing a URL labeled as harmful. "We're glad to share this sort of data because we believe that collaboration and information sharing are crucial in driving anti-malware efforts forward," says Niels Provos of…