AOL Taps Arthur Minson As CFO

AOL has named Arthur Minson as the company's new Executive Vice President and Chief Financial Officer. Minson replaces Nisha Kumar, who left AOL earlier this summer. Minson was previously with Time Warner Cable, where he served as Executive Vice President and Deputy CFO and had a hand in helping manage that division's separation from Time Warner. Prior to his role at Time Warner Cable, Minson…

7 Steps for Creating a Web Analytics Culture

You may recall Feras Alhlou, who chatted with Webproworld earlier this year after contributing a guest post to Google's Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

Rank in Image Searches and Get Valuable, Untapped Traffic

One aspect of search that doesn't get discussed often enough is image search. It's such a huge part of search and the daily habits of web surfers all over the world, it's amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.

Search Engine and Social Traffic from Press Releases

Press releases are a form of online marketing that we don't discuss very often. They don't have the new and exciting appeal of social media or even search engine marketing, but they've been around a lot longer and are still working. In fact, they can play right into those other forms.