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Overview of the advantages of structured blogging programs, from visual appeal to efficient data encoding and enhanced SEO capabilities.
The panel for the Syndicate Conference session, "Everything you always wanted to know about PR and Syndication but were afraid to ask," traded comments on the tools and techniques for making syndication work in the world of public relations.
Though its been suggested for some time, Reuters senior VP and GM Steven Schwartz confirmed to his audience at the Syndicate Conference that the competition for advertising dollars with the Internet has the traditional media powers very concerned.
Here's the choice: support a medium where a company could reach an audience where 100 percent of them have an interest in the company's products, or keep tossing money into mediums where 98 percent of the audience sees the message as an intrusion.
Taking content syndication and Internet marketing down to application level for travel sites.
What would you think of ads that only appear when comments appear on a blog? How about contextual ads that change as the posts or pages change? FeedBurner said you can do that, as the company adds targeted Web marketing to its usual feed advertising.
