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Attention is the new currency in today's marketplace. Learn about the attention economy, its impact, and strategies to reclaim your focus.
Though its been suggested for some time, Reuters senior VP and GM Steven Schwartz confirmed to his audience at the Syndicate Conference that the competition for advertising dollars with the Internet has the traditional media powers very concerned.
Here's the choice: support a medium where a company could reach an audience where 100 percent of them have an interest in the company's products, or keep tossing money into mediums where 98 percent of the audience sees the message as an intrusion.
Taking content syndication and Internet marketing down to application level for travel sites.
What would you think of ads that only appear when comments appear on a blog? How about contextual ads that change as the posts or pages change? FeedBurner said you can do that, as the company adds targeted Web marketing to its usual feed advertising.
The mainstreaming of syndicated content online continues to move slowly onward, but it should pick up the pace and impact other media outlets.
