A Case For Podcasting Now

Here's the choice: support a medium where a company could reach an audience where 100 percent of them have an interest in the company's products, or keep tossing money into mediums where 98 percent of the audience sees the message as an intrusion.

FeedBurner Blazes Trail For Web Ads

What would you think of ads that only appear when comments appear on a blog? How about contextual ads that change as the posts or pages change? FeedBurner said you can do that, as the company adds targeted Web marketing to its usual feed advertising.