AOL Buys Lightningcast

Good Web Lessons From Bad Jocks

Bob Reno is a good example of how passion for a topic and a little sensationalistic human appeal can be a solid recipe for building a website. As the founder of Badjocks.com, Reno dedicated the site to misbehaving athletes who don't realize that posting raunchy party photos on the Internet isn't much different than displaying them in Times Square.

Attention Pays Off For Online Church

Speakers at the Syndicate Conference frequently lamented the "silo" model used by Google to keep content within its fiefdom, and pined for a more open pool of content; the answer to Silicon Valley's attention quest just may lead it to the Dust Bowl.

JavaOne Hits Its Midway Point

Sun CEO Jonathan Schwartz promises to open source more of Java (again), Ajax has been cleaning up with attendance, and the NetBeans IDE can see through illusions; that and much more has been going on in San Francisco this week.