Gas Prices Spike Searches For Hybrids

Gas prices reaching $2.90-$3.00 per gallon appear are the boiling point that pushes consumers onto the Internet to research some peace of mind, according Hitwise. Searches for [gas prices] and [hybrid] soar at those prices, as does traffic to energy sites.

Indie Film Taps Web 2.0 For Trailers

Creative talent has never had a stage like the one Web 2.0 has given it, and marketers have never had a mine so deep to tap. The trick, as Warner Independent Pictures (WIP) knows, is producing solid and measurable strategy from the nebulous world of social media, software as a service, and viral marketing while utilizing the talent available and begging to be found.