Gas Prices Spike Searches For Hybrids

Gas prices reaching $2.90-$3.00 per gallon appear are the boiling point that pushes consumers onto the Internet to research some peace of mind, according Hitwise. Searches for [gas prices] and [hybrid] soar at those prices, as does traffic to energy sites.

Indie Film Taps Web 2.0 For Trailers

Creative talent has never had a stage like the one Web 2.0 has given it, and marketers have never had a mine so deep to tap. The trick, as Warner Independent Pictures (WIP) knows, is producing solid and measurable strategy from the nebulous world of social media, software as a service, and viral marketing while utilizing the talent available and begging to be found.

DOJ Cold To Google’s IE7 Complaint

The Department of Justice didn't buy Google's complaint that Microsoft's 7th version of Internet Explorer violated antitrust measures by setting MSN Search as the default search engine, bundled with next year's release of Windows Vista. Having worldwide dominance in search probably didn't help Google's case.

Lawyers Meet Syndication

Issues of copyright, collaboration, and fair use have become more of a concern, and the lawyers at the Syndicate Conference panel, "The Legalities of Blogging," acknowledged they are the bad news on the flip side of syndication's good news.