Microsoft Could Make Mobile Phone Ads

Microsoft may be in talks to acquire Third Screen Media, which identifies itself as a "marketing technology" company. If the deal goes through, Microsoft would gain access to technology that can deliver ads to cell phones, as well as the firm's established customer base. Third Screen Media's clients include USA Today and the Weather Channel.

Barbaro, Barton, And Hoffa, Oh My

What was most on the minds of Internet users last week? Barbaro, apparently - the racehorse fractured his leg in the Preakness, and originally had only 50/50 odds of survival. Fortunately, his recovery is going well and his chances have improved. Web surfers were also thinking about Mischa Barton, Jimmy Hoffa, and "Over the Hedge," evidently.