Archive
Why the Web is the Rodney Dangerfield of Media
According to a new study by the Online Publisher's Association 17% of all time spent with media takes place online.
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Advertisers Neglecting New King Of All Media
The Web as an advertising medium is vastly underexploited in light of a unique new study revealing that Web usage dominates all other media in daily use. Additionally, the study found, chronic Web surfers tend to spend more freely than TV watchers.
Top 10 Incredibly Stupid Landing Page Blunders Revealed!
Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting the quality of their landing pages.
Sole Proprietor Or Partnership? The Pros And Cons Of Each
When getting your new business started, one of the most important decisions will be the choice of a legal structure that best suits your needs and the needs of your particular business.
Judge: Forum Comments Protected Speech
A recent federal court ruling accomplished two things: protection of online message board operators from liability for anonymous third party comments; and the funniest judicial opinion ever written.
Email Helps Scripps Succeed
The Scripps Network is part of the venerable E.W. Scripps Company, and has kept its edge by embracing emerging media types and marketing to its customers through email.
