Archive
Raising Awareness Through Social Media
Global relief agency Oxfam brings us an interesting case study on social media relations' ability to raise awareness.
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The Wonderful World Of Search Patents
There were quite a few patent applications filed this week. Some of them were rather mundane; others looked more interesting. In terms of sheer volume, Yahoo led the way with five, while Google requested four. Go Daddy, Ask.com, and Xerox tied for last with one application each.
CNN To Offer New Podcasts
In an effort to attract a younger demographic, CNN is set to launch a new series of podcasts. The Cable News Network already offers some more traditional content in podcast form, but the fresh offerings will be of a decidedly more offbeat variety.
Organic SEO – What Does it Really Mean?
When people refer to "organic SEO" (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine.
Google Signs On to Consumer Privacy Petition
Google announced today that the company has signed on to a lobbying effort calling for federal consumer privacy legislation. The Mountain View, Ca. based company joins up with other technology and economic powerhouses like Microsoft, Intel, Eli Lilly, and eBay.
The Payback of Optimizing Lead Generation
A dilemma faced by many senior executives is whether to put more money into sales or into marketing.
