Yahoo Signs On PointRoll To Smart Ads Program

Gannett’s PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.
 As a member of Yahoo’s Smart Ads program, PointRoll will use Yahoo’s reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its ShopLocal retail ad program to offer improved Smart Ads for retail advertisers.

Toshiba Launches Social Network for Employees

Toshiba announced today it is launching a social business network called eXCHANGE, aimed at connecting its sales, service, administrative and corporate employees in the U.S.
Toshiba says eXCHANGE is similar to other social networks, such as Facebook, LinkedIN or MySpace and it will offer members an online forum to share and seek information, including best sales practices, user generated information and product tips.

Get More Acquainted with Google Wave

Last month, an event was hosted by the Google Wave team called Google Wave Federation Day, which was described as an inaugural event for people looking to get involved by providing their own wave services.
At the event, Google discussed the protocol and system architecture behind Google Wave, and talked about how they need to get lots of developers working on it, because it is such a huge vision. That vision is for there to be many Google Wave providers, because as Google says, it won’t be complete without non-Google Google Wave providers.

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