Microsoft Launches AdLab Tools

A variety of analytics tools made available by Microsoft will help its adCenter customers optimize their campaigns for greater effectiveness.

Google Looking into Radio AdWords

Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business. AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.

AJAX – Executive Summary

AJAX (Asynchronous Javascript and XML) is a software platform to build and deploy Rich Internet Applications.(RIA) Some RIA applications include Flash, Java Applets and ActiveX Controls.