French (Try To) Challenge Google Earth

Sacre bleu! The French have unveiled a website known as Geoportal that is intended to rival Google Earth. The European counterpart will have more detailed images than its American-based competitor, but its scope will be limited to within French borders.  

Google Gives a Few Webmaster Pointers

Google published an array of tips and tools to help webmasters better analyze their web offerings. In addition to a Sitemaps update that creates a more robust view of 404 errors, Google Analytics reminds the ROI-minded of how to compare AdWords clicks to organic and direct links.