TV Company Says TV Is Better Than Web
A media services company whose bread and butter is advertiser-supplied programming and media negotiation and billing has released a report poo-pooing the…
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A media services company whose bread and butter is advertiser-supplied programming and media negotiation and billing has released a report poo-pooing the…
I have a piece posted on the American Thinker - I originally entitled it De-Generation Net? but the Editor changed it to Here Comes Gen Net. An excerpt follows below:
Madison Avenue is running scared. Its recent "upfront" - a glitzy annual ritual in which broadcasters give sneak peaks of their upcoming seasons to advertisers and book billions of dollars in advance bookings for these shows - was a dud whose $8.95 billion take represented the third successive year of decline.
Wise leaders know that they will generate organizational best thinking that is far above what one person can accomplish alone when they draw on the wealth of knowledge that employees, with their differing professional interests, experiences and perspectives, bring to their jobs.
I get to talk to a wide variety of prospective clients about search engine optimization and internet marketing in general.
Despite increased demand for high-caliber leadership in all segments of the technology community, it wasn't until fairly recently that we saw the migration of top information technology executives between the federal and corporate sectors.