Microsoft, Yahoo … and Skype?

Targeting the Podcast Crowd

New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, "what's a podcast?", but that doesn't mean the audience is diverse.

Creating a Link Campaign

There are many different reasons out there fore creating a link campaign; after all, it can benefit you in so many different internet marketing strategies.

Rocketboom Goes Down In Buffalo Chips

How do you follow an episode of tomato throwing and red paper clip up-trades? It's a no-brainer: buffaloes and creepy music. Rocketboom's second that's-not-Amanda show left the audience in a pile of question marks.

Yahoo, Microsoft Begin IM Testing

A limited public beta test of interoperability between the instant messaging systems run by two major Internet players begins today; 350 million users of Yahoo Messenger with Voice and Windows Live Messenger will be able to communicate across the two systems.