More Employers Digging Up Digital Dirt

According job search and recruiting network ExecuNet, only a third of on-the-market executives surveyed have bothered to conduct a vanity search for their name on the major search engines. The ones who haven't should reconsider, as 77 percent of recruiters are digging up "digital dirt" on them.

Determining Link Numbers, Made Easy

Link numbers, which quantify how many links lead to a given site, are useful things. Want to find the best way to calculate link numbers? Rand Fishkin, the owner and operator of SEOmoz, has compiled a list of search engines, and comments on how well (or how poorly) each of them does at that task. The CliffsNotes: Yahoo wins.

Net Neutrality, Meet Jon Stewart

What does it take to for Net Neutrality to get national television coverage? It takes an asinine explanation of the Internet by the chairman of the Senate Commerce Committee. Was this picked up on NBC, Fox, CNN or another major news network? Nope. Comedy Central.

AdWords API Gets A Java Fix

Developers who work with Java and Google AdWords will be delighted to see the newest release from Google's AdWords API team.

Targeting the Podcast Crowd

New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, "what's a podcast?", but that doesn't mean the audience is diverse.