AdWords Puts Sites On Target

Site-targeted ad campaigns can use an advertiser's budget more effectively by focusing on those niches where the audience will have a greater interest in the marketer's message.

Apple, Google Cults Verified

There's more evidence of the cult following that cheers on both Google and Apple. Symantec would seem to have a faithful consumer base, as well. That's what several recent Net Promoter industry reports indicated, anyway - Google, Apple, and Symantec enjoyed the highest levels of customer loyalty.

Earthlink Catches Rubel In Its Closet

Earthlink learned a valuable lesson about this here Internet thingy: if you have a new product you don't want people to know about yet, keep it off the Web and the hell away from Steve Rubel. The ISP best known for being ancient and for quirky cross-eyed girl commercials "quietly" launched an RSS reader and social bookmarking site.