Anti-Astroturfing Campaign Kicks Off

This is long overdue: Trevor Cook and Paul Young are kicking off an anti-astroturfing campaign, they've created a page on the New PR Wiki that aggregates discussions on the subject, they're also encouraging communicators who oppose the practice to publicly pledge their support.

You Down with ODP?

In a recent Matt Cutts blog post (for the unaware: Matt Cutts is a Google engineer, one relatively famous in this admittedly rarified subsphere of society) the great sage introduced the META "NOODP" tag, and how it can help webmasters control, somewhat, the appearance of their results in Google.

Movielink Debuts Burn To DVD Service

Movielink launched a new service today that will allow customers to download films with copy-protection software that can be burned to DVD. The new service is a result of a licensing agreement between Movielink and Sonic Solutions.