Branding: Positioning for Extinction?
I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I…
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I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I…
If a fish salesman's brother tells you his brother's fish is the best in town, do you take his word for it? Or would you think it, um, fishy? So when AOL's brother releases a report that use of Goodmail's Certified Email resulted in a 30% increase in response, shouldn't we subject it to the same scrutiny?
The first thing I should say is that this is a thoroughly enjoyable book. Ed Woychowsky is fun to read, and I could almost recommend this to you even if you have no interest in Ajax.
Dave Winer linked over to a Canadian podcast directory. That's very cool.
Instead of wondering just how much the neighbors paid for the house across the street, Yahoo provides an easier way to search for home values with the help of Zillow.
A total of $18 million traveled into job search website Jobster, with half of the cash coming from Reed Elsevier, the publisher that owns LexisNexis and Hollywood trade paper Variety.