Web 2.0 is it Real?

Yesterday morning, I was doing my usual morning surf of popurls, trying to keep up with the buzz on the web, when I landed on a page and saw an ad that caught my eye. "Purchase Web 2.0 here."

Bloggers’ Favorite Subject: Me

Nothing really grabs the blogosphere as much as itself. It sounds like a Friday night crisis, but it's less lonely than that. Can we call it collective individualism? Should we employ Shakespeare, Nietzsche, or Jung when considering that 37% of bloggers say they are their own favorite subject? Does it change things if over half of them are anonymous?