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More than half of European websites selling consumer electronic goods were found to be misleading online shoppers, according to an investigation by…
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It's a simple concept. Test different versions of landing pages, and tweak them based on what works. While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these…
AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events - video profiles and Pay Per Calls ads.
Update 2: Tweetmeme is now created a new URL-shortening service - Rep.ly - for use exlcusively with its commenting system, making it easier to retweet TweetMeme comments on a story and get users further engaged with content (via Mashable). Meanwhile, TweetMeme has also put together a couple of videos showing the functionality of the retweet button and the new bookmarklet. Update: TweetMeme Launched it's new version…
The majority of online shoppers who use coupons are missing out on savings by using invalid or expired coupons, according to a new report commissioned by Coupon Craze and conducted by Harris Interactive. The majority (94%) of online shoppers have had an expired or invalid coupon code but more than half (57%) have continued with their purchase despite not being able to use the coupon.
A few questions surrounding the departure of Kai-Fu Lee from Google China have now been answered. Lee isn't leaving due to any perceived failure - indeed, he thinks Google China is doing rather well - and it turns out that he's landed a position as the head of a venture capital firm.
