network
The Performance Marketing Alliance has filed a brief with the New York Supreme Court in support of Amazon.com's appeal, which argues that…
Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers' accounts that tries to point them to additional cost-effective traffic for their search campaigns. Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will…
You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I've always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.
The number of U.S. households watching TV online has increased 20 percent from last year, according to a new report by The Conference Board and TNS. Nearly 80 percent of consumers go online daily for entertainment. Entertainment was cited as one of the most important Internet activities, behind only personal communication and work related activities.
Google's Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was: Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of spam complaints daily, are these sorted into any order to…
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It's a simple concept. Test different versions of landing pages, and tweak them based on what works. While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these…
