Branding: Focus or Flexibility?
My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that…
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My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that…
Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites.
The release of a commercial open source wiki by MindTouch and announced at OSCON also is available in a private label version for ISPs; this could be a step toward the adoption of email alternatives to thwart spam.
User-contributed news site Digg has entered experimental territory, as founder Kevin Rose disclosed the debut of Digg Labs.
The online information source Answers.com has turned to creating a game based on its vast repository of data in order to draw traffic to the site.
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl.